With the Internet of Things, credit card companies today are able to collect more customer data, analyze it in real-time and make smart decisions that can affect customer transactions. While this creates a new world of opportunities for retailers and credit card companies, it enhances the overall shopping experience for consumers.
“In the IoT era, however, we are moving ever closer to delivering a seamless in-store experience. Beacons, geolocation, computer vision and biometric technologies are being combined to deliver a frictionless experience.”
