Oracle Targets Internet of Things, AI Apps in Customer Experience Cloud Update
As customer experience has become the focal point for businesses of all sizes and in all industries, Oracle has positioned itself as a leader in Business Intelligence solutions. They have expanded their AI customer based customer experience applications. Their goal is to improve search capabilities within the Oracle CX Cloud Suite commerce platform, marketing campaign executions and customer service processes. They are also importing data from Internet of Things-enabled smart consumer devices to help organizations gain real-time customer insights. When you look at their recent acquisitions in the data collection and data marketplace areas, it is no wonder they took first place in Forrester’s Wave for Digital Experience Platforms. As the need for Business Intelligence platforms continues to accelerate, you can bet that they will feel the heat from other BI vendors, especially start-ups born from an IoT foundational base.
Oracle has expanded its artificial intelligence-based Oracle Customer Experience Cloud Suite by adding new capabilities in commerce, customer service and behavioral data.